The Sauce

First, we dropped our own custom flavors of hot sauce.  Then, we released a song about it.  Now...an official video.

Honesty.  Vulnerability.  Heart.  Meaning.

Those are things that supporters appreciate about GOAT.  Took him a while to get here, but it was time for this announcement.  Not as a victim, but as a warrior.  In our battles, we must show up prepared.  This is a window into how his world has shifted and will make sense of his next steps.

How can you go wrong with a love song, creme-filled with dessert references and cute partner pet names?  A feel-good, contagious tune - driven by clever lyrics and acoustic guitars.  Definitely pop-y, but still having elements of new school country and playful hip-hop.

Addiction is a never-ending battle...

1) It's got its hands around my throat. 

2) I put my hands around its throat.

3) I keep my hands around its throat. 

Once something has a hold of you, you have to make a conscious decision to fight it off. Then you must keep your hands around ITS throat to keep it at bay.

Live performance of "Lead" - the controversial anthem about firearms from the senseless ep.

Filled with intense symbolism, "Highest Low" shows the internal struggles that life brings us, each character personifying a different battle.  We all have to continue climbing.

Season I - Reppin' supportive shirts of artists/brands and Texas hats. Aside from the #iFEEDuFEEDme Tour, most were filmed in different areas of GOAT's loft.

Season II - Filmed in front of murals in GOAT's neighborhood of Deep Ellum. You'll also noticed the handlebars of his Harley in each vid because the tripod was attached to the back of it.

Season III - Began incorporating instrumentation while geeking out on the Acapella App.

Recap of Grades Of Absolute Truth opening up for Everlast in Lewisville, Texas.

Watch GOAT wandering the streets he calls home in this acoustic version.

Getting tatted up, a French love song, and illegitimate children...